Rekruterings- & selectiebureau | Meer dan 20 jaar ervaring

Digital Marketing Officer – Focus on SEO

Marketing / Research & Development Zaventem-Machelen 40 uur Vast PBA - Professionele Bachelor / Graduaat A1

For our client, an international company in the medical sector, we are looking for a digital marketing officer to strengthen the communication and marketing team

De functie

You will join the Marcom team of 3 persons at our client, a company in the medical sector, to which you will add the digital marketing touch. In a role as strategic advisor/expert, you will develop and implement the Belgian digital marketing strategy: a vision of where to land and a technical plan on what is needed to get there. You will find a useful sparring partner in the Dutch team which is already in implementation phase – however without losing the focus on the way ahead for the Belgian market.

You work closely with external partners on SEO and SEA. At first, the focus should be on optimisation of the local website marketing and accompanying SEO.

Your tasks will consist of (but are not limited to):

  • Add web pages with a selection of therapies relevant for the Belgian market

  • Adapt the online campaign content in line with Search Engine Optimisation guidelines
  • Optimize the search function of the website
  • Analyse visits of website pages (Google Analytics) and use it for Search Engine Optimisation
  • Detect and solve online bugs (landing pages, request forms)
  • Add and optimise the web visuals, in line with the company branding
  • Suggest proposals for improvement to obtain a user friendly website and accompanying website analytics
  • Work in close cooperation with external partners on SEO and SEA
  • Closely follow up the budget, milestones and deadlines of the digital projects

As a back-up of your colleagues, you may also occasionally support with:

  • Product campaigns, offline and online email campaigns, B2B oriented at the moment but with a growing importance of B2C communication
  • Development and management of other communication channels and materials, such as banners, brochures, user manuals, presentations, etc.
  • Organisation of events
  • Contribution to internal newsletters
  • Etc.

Het profiel

  • You have a Bachelor (or Master) in a (digital) marketing and/or communication field

  • You have a first experience with website marketing/SEO, more experience is of course welcome
  • You have experience with website management and graphic design software such as some of these (or others): WordPress, Adobe Indesign, Adobe Photoshop, Adobe professional, Website Monitoring, Email marketing
  • You have a very good command of Dutch and a fair command of French and English, both orally and in writing.
  • You are eager to play an expert advising role in the field of digital marketing
  • Experience in project-based work is a plus, including follow-up with external partners
  • You are hands-on, solution-oriented and operational

De organisatie

For our client, an international company in the medical sector, we are looking for a digital marketing officer to strengthen the communication and marketing team

Het aanbod

  • A permanent contract in an international stable company in the medical sector

  • You make part of a small, warm and very dedicated team
  • As a strategic advisor for Belgium, you gain quite some responsibility very soon, while at the same time you can bend on existing experience in other countries
  • Attractive salary and extra-legal conditions
  • 20 + 12 holidays