For our client, an international company in the medical sector, we are looking for a junior digital marketing officer to strengthen the communication and marketing team
De functie
You will join a team of 3 persons who are already working on the execution of the internationale communication and marketing strategy for Belgium.
You will add a digital flavour to the team and make a start with the Belgian digital marketing strategy. In a first phase, your focus will be optimisation of the local website marketing and accompanying SEO. In a later stage, you will further elaborate the digital marketing strategy in close cooperation with the Dutch team and with external partners.
Your tasks will consist of (but not limited to):
- Adapt web pages and content to the Belgian products and clients
- Adapt the online campagne content in line with Search Engine Optimisation guidelines
- Optimize the search function of the website
- Detect and solve online bugs (landing pages, request forms)
- Add and optimise the web visuals, always in line with the company branding
- Analyse visits of website pages (Google Analytics) and use it for Search Engine Optimisation
- Suggest proposals for improvement to obtain a user friendly website and accompanying website analytics
- Closely follow up the budget for the digital projects
As a back-up of your colleagues, you will also support with:
- Product campaigns, offline and online email campaigns, B2B oriented at the moment but with a growing importance of B2C communication
- Development and management of other communication channels and materials, such as banners, brochures, user manuals, presentations, etc.
- Organisation of events
- Contribution to internal newsletters
- Etc.
Het profiel
- You have a Bachelor (or Master) in a (digital) marketing and/or communication field with at least 2 years of relevant experience
- You have experience with website marketing and SEO
- You have experience with product campaigns and multi-channel (online and offline) communication
- You have experience with website management and graphic design software such as e.g. Adobe Indesign, Adobe Photoshop, Adobe professional, SAP, Website Monitoring, Email marketing
- You have a very good command of French and Dutch, both orally and in writing. You have a good command of English
- Experience in project-based work is a plus, as is experience in copywriting
- You have excellent communication and organisation skills.
- You are flexible and not afraid to find structure in a variety of information
De organisatie
For our client, an international company in the medical sector, we are looking for a junior digital marketing officer to strengthen the communication and marketing team
Het aanbod
- A permanent contract in an international stable company in the medical sector
- You make part of a small team where you touch upon a broad variety of operational marcom activities and where you can gain quite some responsibility as a junior officer!
- Attractive salary and extra-legal conditions
- 20 + 12 holidays