Rekruterings- & selectiebureau | Meer dan 20 jaar ervaring

Digital Marketing Officer – Focus on website marketing

Marketing / Research & Development Zaventem-Machelen 40 uur Vast MA Master / Licentiaat

For our client, an international company in the medical sector, we are looking for a junior digital marketing officer to strengthen the communication and marketing team

De functie

You will join a team of 3 persons who are already working on the execution of the internationale communication and marketing strategy for Belgium.

You will add a digital flavour to the team and make a start with the Belgian digital marketing strategy. In a first phase, your focus will be optimisation of the local website marketing and accompanying SEO. In a later stage, you will further elaborate the digital marketing strategy in close cooperation with the Dutch team and with external partners.

Your tasks will consist of (but not limited to):

  • Adapt web pages and content to the Belgian products and clients
  • Adapt the online campagne content in line with Search Engine Optimisation guidelines
  • Optimize the search function of the website
  • Detect and solve online bugs (landing pages, request forms)
  • Add and optimise the web visuals, always in line with the company branding
  • Analyse visits of website pages (Google Analytics) and use it for Search Engine Optimisation
  • Suggest proposals for improvement to obtain a user friendly website and accompanying website analytics
  • Closely follow up the budget for the digital projects

As a back-up of your colleagues, you will also support with:

  • Product campaigns, offline and online email campaigns, B2B oriented at the moment but with a growing importance of B2C communication
  • Development and management of other communication channels and materials, such as banners, brochures, user manuals, presentations, etc.
  • Organisation of events
  • Contribution to internal newsletters
  • Etc.

Het profiel

  • You have a Bachelor (or Master) in a (digital) marketing and/or communication field with at least 2 years of relevant experience
  • You have experience with website marketing and SEO
  • You have experience with product campaigns and multi-channel (online and offline) communication
  • You have experience with website management and graphic design software such as e.g. Adobe Indesign, Adobe Photoshop, Adobe professional, SAP, Website Monitoring, Email marketing
  • You have a very good command of French and Dutch, both orally and in writing. You have a good command of English
  • Experience in project-based work is a plus, as is experience in copywriting
  • You have excellent communication and organisation skills.
  • You are flexible and not afraid to find structure in a variety of information

De organisatie

For our client, an international company in the medical sector, we are looking for a junior digital marketing officer to strengthen the communication and marketing team

Het aanbod

  • A permanent contract in an international stable company in the medical sector
  • You make part of a small team where you touch upon a broad variety of operational marcom activities and where you can gain quite some responsibility as a junior officer!
  • Attractive salary and extra-legal conditions
  • 20 + 12 holidays